Webflow vs Wix: Which is the Best One?

Webflow vs Wix: Comparisons

In comparison of Webflow vs Wix, both are popular website-building platforms, but they cater to different audiences and offer distinct features:

Ease of Use

Webflow

Webflow offers a different experience in terms of ease of use. It provides a plethora of customization features, which can be overwhelming for beginners. Unlike Wix, Webflow allows users to adjust web page paddings and margins and provides a preview of the CSS code for each edited element. 

Additionally, Webflow offers a more extensive array of customization options for small business website element compared to Wix, which can be advantageous for experienced users but might require a learning curve for novices.

Wix

On the other hand, Wix is designed with inexperienced users in mind, making it incredibly user-friendly. Its drag-and-drop website editor allows you to edit each component on your web pages easily. The customization options are labeled clearly, making navigation intuitive and straightforward. 

Even without watching Wix's video guides, users can easily navigate the editor's sidebar. Additionally, Wix provides a helpful "help" button with most of its features, allowing users to access relevant support documentation when unsure about their options. 

Design and Customization

Webflow

Webflow's design editor provides the full power of code without requiring users to write it. Users have access to their website's HTML and CSS code, which can be exported to team members. Webflow offers over 500 customizable Webflow templates categorized by industry, features, and styles, with some available for free and others for purchase. 

The platform also allows for drag-and-drop editing, providing precise control over element placement. Unlike Wix, Webflow offers complete layout freedom, enabling users to work with inline blocks and absolute positioning for advanced design capabilities.

Wix

On the contrary, Wix's drag-and-drop editor allows users to easily design their websites by dragging in various elements like images, galleries, text, buttons, and more. Each section can be customized, including background and individual web elements. Users can modify fonts, colors, alignments, and other specific customization options. Wix offers a user-friendly interface for designing websites without the need to write code. 

SEO Capabilities

Webflow

Webflow provides more granular control over SEO. Similar to Wix, users can add URL slugs, meta titles, and descriptions, as well as image alt text. Webflow goes beyond and enables setting indexing rules, SEO markup, and redirects. It also simplifies automatic sitemap generation whenever a project is published.

Webflow offers more advanced and customizable SEO features, making it a preferred choice for users seeking comprehensive control over their website's search engine optimization.

Wix

Wix,  on the other hand,  offers an in-built SEO tool, the SEO wizard, which provides recommendations to improve website SEO. Users can edit page descriptions, meta titles, insert image descriptions, and manage 301 redirects. Wix websites are also mobile-friendly, enhancing SEO. Integration with Google Analytics allows users to access further SEO insights. 

Mobile Responsiveness

Webflow

Webflow provides a robust mobile responsiveness feature that allows you to preview your website across various device resolutions, including tablets and different mobile orientations (landscape and portrait). This ensures that your website looks and functions seamlessly on different devices, providing an optimal user experience.

Wix

Wix claims that their templates are fully responsive, but in some cases, there may be issues with the mobile view. Occasionally, certain elements on the website might not display as expected when viewed on mobile devices. While Wix does its best to ensure responsiveness, there could be some limitations or inconsistencies in the mobile display.

Integrations

Webflow

Webflow offers Zapier integration, allowing seamless collaboration with other team members and the integration of various third-party apps. Additionally, Webflow permits users to add custom HTML codes to the header and footer of their websites, providing more flexibility for advanced customization. This platform is suitable for businesses that require extensive integrations and collaboration tools.

Wix

Wix, on the other hand, shines with its user-friendly interface and robust tools for customizing web design, blogging, and eCommerce capabilities. It offers a range of features like Wix ADI, Turbo Mode, and an integrated App Market with over 300 apps to enhance website functionality and business growth.

eCommerce

Webflow

Webflow's eCommerce functionality is relatively new but continuously evolving. It's ideal for brands that want to showcase products in a highly customized way. With Webflow, you can create custom product fields, personalize the online checkout and cart experience, and modify transactional emails like receipts. It provides a more tailored approach to selling products online.

Wix

Wix offers a more straightforward and user-friendly approach to eCommerce. If you choose one of Wix's eCommerce plans, you can easily add a store to your site with a few clicks and start accepting payments. 

Additionally, you can integrate your store with popular online marketplaces and social media platforms. Wix web design provides a wide variety of online store templates, and you can display product prices in different currencies and languages. It also offers a centralized dashboard for easy order management and fulfillment.

Customer Support

Webflow

Webflow's customer support is available from Monday to Friday, 6 a.m. to 6 p.m. PT. They usually respond to inquiries within 24-48 business hours. Additionally, Webflow offers a community forum where you can seek advice from other users, and their self-help resources include Webflow University, featuring webinars and e-courses.

Wix

Wix takes a different approach to customer support, providing 24/7 availability for their customer care. They offer a callback service, where users answer questions about their issue, and Wix provides a callback service in English around the clock. Wix also offers a community forum, articles, and their top-tier plans include priority support.

Pricing

Webflow

 One of the cheapest website builders, Webflow offers two different types of plans. 

1. Site plans 
2. eCommerce plans 

The site plans are as follows:

Starter - Free

Basic - $18/mo (billed monthly) and $14 /mo (billed yearly)

1. CDN connectivity, 
2. Custom domain connectivity, 
3. 500 form submissions

CMS – $29/mo  (billed monthly) and $23 /mo (billed yearly)

1. 2000 Webflow CMS items, 
2. Limited CMS API, 
3. Custom domain 

Business- $49/mo (billed monthly) and $39 /mo (billed yearly)

1. Unlimited form submissions, 
2. 10 guest editors
3. Custom domain
4. Full CMS API

The eCommerce plans are as follows:

Standard – $42/mo (billed monthly) and $29 /mo (billed yearly) 

1. 500 CMS items
2. Email customization,
3. All features of the CMS plan
4. custom checkout and shopping cart, 
5. 2% transaction fee, 
6. integrated CMS for blogs.

Plus – $84/mo (billed monthly) and $74 /mo (billed yearly) 

1. 10 staff accounts, 
2. The Business Plan in its entirety
3. Unbranded emails, 
4. Zero transaction fee.

Advanced – $235/mo (billed monthly) and $212/mo (billed yearly)

 3,000 CMS items

1. 0% transaction fee
2. Every aspect of the business plan
3. 15 staff accounts 

Wix

 One of the cheapest website builders, Wix offers 3 different types of plans. 

1. Website plans 
2. Business and eCommerce plans 
3. Enterprise plan

The Website plans are as follows:

• Connect Domain - $4.50/mo 

• Combo - $8.50/mo 

• Unlimited - $12.50/mo 

• VIP - $24.50/mo

 The eCommerce plans are as follows:

• Business Basic - $17/mo 

• Business Unlimited - $25mo 

• Business VIP - $35/mo

The Enterprise plans are as follows:

• Custom - Built for large-scale businesses

Pros and Cons of Webflow VS Wix

Webflow

Pros

1. Extensive customization and web design tools are available.
2. Sophisticated SEO tools are available.
3. There are account plans for businesses and independent contractors.
4. A wealth of supporting materials.

Cons

1. On the free plan, projects cannot be published.
2. There is no round-the-clock customer service.
3. Few templates are offered.

Wix

Pros 

1. 24/7 customer support for all plans.
2. There is available multilingual assistance.
3. Amazingly simple to use.
4. designed models.

Cons 

1. Wix's more affordable services severely constrain your space and bandwidth.
2. You are unable to customize your site to produce incredibly personalized designs completely.
3. The SEO features on Wix are simpler.

Webflow vs Wix: The Overall Winner

The overall winner between Webflow Vs Wix ultimately depends on your specific needs and preferences. Both platforms are popular website builders, but they cater to different types of users.

If you prioritize an uncomplicated design process and prefer a user-friendly interface without the need for coding knowledge, Wix would be the better choice. Wix offers a wide selection of professionally designed templates and a simple drag-and-drop editor, making it easy for beginners to create a website quickly.

On the other hand, if you value complete control over your web design and desire more advanced customization options, Webflow would be the preferable option. Webflow empowers users with design flexibility, allowing them to create highly tailored and unique websites with extensive control over the design and layout, making it an ideal choice for designers and developers.

In conclusion of is Webflow better than Wix, consider your skill level, web design requirements, and desired level of customization when choosing between Webflow and Wix. Both platforms have their strengths, and the right choice will depend on which features align best with your specific website-building goals.